WHO WE ARE AND WHAT WE DO

Made by Lili's and The Dirty Cheesecake are owned and operated by Tarek Hassanin. Tarek's passion for baking first began when his daughter, Layan, only four years old at the time, expressed an interest in baking. He used to bake every Sunday night as a “family tradition.” After family baking nights, Tarek started developing creative new recipes for fun and that fun turned into a business.

The name ‘Made By Lili’s’, is in honor of his daughter. He was inspired by all this baking that he did together and decided to start a family run bakery business in Times Square NYC and because of his success has now launched his second location in his home town of Long Island.

Lili’s specializes in cheesecakes, cupcakes, cannolis and cookies. Our signature top seller is the cheesecake on a stick that is hand dipped in melted milk chocolate with customized candy toppings.A.K.A. The Dirty Cheesecake.

WHAT OUR CUSTOMERS ARE SAYING

Melissa B.

“Had to try NY cheesecake so decided to come to this hole in the wall. Wasn’t disappointed it was so YUMMY!! they were super friendly and accommodating as well. 5/5 first time in NY and will come back here again. “

Marcelle M.

“Lovely little bakery steps away from Columbus Circle and Times square with a delectable assortment of cupcakes, cookies, cakes, macaroons which are baked on site!”

Grishma P.

“This place is the perfect go to for sweet spot! Various flavors & the staff was super friendly and helped guide to the perfect pick. Would highly recommend this while in the area!”